UX/UI DESIGN
User interface/experience was the focus of this brief, throughout the design process testing and surveys were undertaken to ensure the website is effective and efficient for the user as that is the primary motive. The quote below reminded me throughout the design process to envision what the user would find difficult within the website and find solutions for this.
"Don't do to others what others have done to you. Remember the things you don't like in software interfaces you use. Then make sure you don't do the same things to users of interfaces you design and develop"
Tracy Leonard (1996)
The design features:
- A bright yellow colour palette symbolising energy, positivity, and freshness.
- Playful use of natural imagery like leafy greens and fresh food to visually reinforce the theme of health and vitality.
- A clean, modern UI layout that highlights key actions such as accessing recipes, workout videos, and meal plans.
- Responsive design demonstrated across both desktop and mobile devices, ensuring an optimal user experience on any screen. Using wireframes within figma
Typography, color, and imagery work together to create an inviting, user-friendly space that encourages visitors to explore and take action towards a healthier lifestyle.