A Digital Media and Monitoring Coordinator from EAPPI required a campaign brochure and postcard that could be made for the public.This was to raise awareness about the work EAPPI carry out for example, offer protection and mitigate friction between Palestine and Israel. I was asked to create these deliverables with their brand and ethos in mind. The project challenged me to design closely to brand guidelines and produce deliverables which were exactly
in accordance to the specified brief from the client.
an informative and engaging tri-fold brochure for EAPPI (Ecumenical Accompaniment Programme in Palestine and Israel), aimed at raising awareness and encouraging public involvement in peace and justice initiatives. The brochure is visually structured to balance impactful imagery with clear, accessible text. Bold use of coloUr; primarily warm oranges, deep blues, and neutral backgrounds; guides the reader through the content while reflecting both urgency and hope. Real-life photography of people and landscapes brings authenticity and emotional resonance to the message.
This project required me to design to encourage individuals to volunteer and help make a change, whilst attempting to alter the misconceptions individuals have towards Palestine and Israel due to the media. Targeting the general public the deliverables had to be designed in accordance to ethical standards. Ultimately, taking in consideration the use of imagery as much of it is very controversial. The deliverables are used within talks undertaken by EAPPI volunteers and staff and handed out to the public to raise awareness.