This campaign was produced to promote a fundraiser event alongside a stakeholder Al-Mustafa Welfare Trust. It aims to encourage and inform individuals on the unjust curfews and corruption within Kashmir. I wanted to convey the message that individuals are trying to get across in Kashmir. They no longer feel safe in their own homes. The mantra for this project is that civilians are put first. This campaign would act as their voice, which is currently going unheard within the western world. There is an underlying concept of working for independence and growth.
The objectives for the project were to get volunteers engage and promote the campaign. Also, show people how to make a difference as this is sometimes unknown leading to minimal engagement with these issues. I designed posters which would be used as a series within the event. Also, a billboard to advertise the event to the pubic. Additionally, I created merchandise which would be sold at the event in order to raise money for orphans and displaced children in Kashmir as many children are being separated or losing their loved ones in this battle. Social media is a way within this fast growing digital world to promote campaigns and make a difference. Therefore, I incorporated this platform to promote hashtags for the campaign. A leaflet/donation deliverable was also created for efficient donation from the public as shown below.
This project was extremely insightful as I was designing for change. The world is not always the kindest place therefore, through design a change can be made. The citizens of Kashmir deserve better, they deserve independence.
#istandwithkashmir
Leaflet: Donation tear off (middle square)
Leaflet: Unfolded
Folded leaflet
Social media promotion
Event merchandise
Merchandise badge
