I thoroughly enjoyed this project, it entailed producing vinyl record packaging design along with deliverables such as a gig ticket to create a cohesive brand design across different platforms. Using the lyrics and underlying theme of perception and hope I created the designs below. Making sure the typography and imagery worked well together was fundamental and challenging. The ideation stage had to be revised to ensure I created cohesion between the two.
Focusing on the symbolic nature of the Metatron cube, the vinyl packaging emulates the feeling of hope and reaching purity at the centre of the cube while the audience navigates through the packaging. Transparent acetate holds the vinyl, allowing for full view of the white centre symbolised by the vinyl itself. This represents the user embracing and reaching the positive flow of energy, the very ideology of the Metatron cube. The symbolic feature was designed due to the true essence and lyrics within the album.
Front of the packaging
Back of the packaging
Inside the packaging
Gig ticket
Spotify desktop digital design
Apple Music and Instagram format
